Live · Riyadh

Responding to Supply Chain Disruption

In Weeks, Not Months.

Learn how logistics leaders gain visibility, test scenarios, and act fast when volatility hits.

23 June 202610:00 AM – 12:30 PM (AST)Hilton Riyadh Hotel & Residences, Saudi Arabia
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Speakers

Philip Ashton
President, IFS.ai Logistics (by 7bridges)
Suliman Gaouda
RVP, IFS Industrial AI
Mohammed Sa'Adeh
Senior Sales Director, IFS
Section 01

Why attend

Trade lanes are closing, energy is swinging, and freight surcharges are climbing — often with very little warning. This executive briefing is built for logistics and supply chain leaders actively responding to active disruption, not planning around a hypothetical future.

  • A grounded read on today's disruption — and what's likely next.
  • Lessons drawn from past crises, COVID included.
  • Practical ways to manage volatility without long transformation programs.
Section 02

Who should attend

Head of Logistics|Supply Chain Director|Operations Director|CIO / IT Director|CFO / Finance Director|Logistics & Transport Managers

Section 03

Agenda includes

  • Reading today's supply chain disruption — what's real, what's noise.
  • What past crises actually taught us.
  • A 3-step playbook for managing volatility.
  • Visibility — surfacing true cost and service exposure.
  • Simulation — running “what-if” scenarios before they hit the P&L.
  • Execution — moving fast without 9–18 month programs.
  • Selected audience Q&A.
  • Closing notes & next steps.

IFS Logistics is referenced as a real-world example — not a product demo.

Section 04

About the speakers

About the Speaker

Philip Ashton

President, IFS.ai Logistics (by 7bridges)

Philip founded 7bridges, the AI logistics platform that now powers IFS.ai Logistics following IFS's acquisition. With 15+ years across logistics, manufacturing, retail and aerospace, he focuses on applying data science to transport networks, freight cost control, and operational performance — now leading IFS.ai Logistics as the 7bridges intelligence layer extends into IFS's broader Industrial AI capability.

About the Speaker

Suliman Gaouda

RVP, IFS Industrial AI

Suliman leads Regional Vice President responsibilities for IFS Industrial AI, bringing IFS's AI-driven asset, service, and supply chain capabilities to industrial operators across the Middle East. His remit centres on the practical adoption of AI in real operations — moving teams past pilot fatigue and into measurable business outcomes.

About the Speaker

Mohammed Sa'Adeh

Senior Sales Director, IFS

Mohammed works with senior leaders across Saudi Arabia and the wider Gulf to deploy IFS's industrial software for resilient, AI-enabled operations. He partners with customers on supply chain, asset, and service transformation programs designed to fit local operating conditions and regulatory context.

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Executive Briefing · IFS · Riyadh, 23 June 2026